Wed 03 Jul – Fri 05 Jul 2019

Audience Research in the Arts Conference

Sheffield Performer and Audience Research Centre (SPARC)

Sheffield Performer and Audience Research Centre (SPARC) is hosting a conference in partnership with the International Network for Audience Research in the Performing Arts (iNARPA), The Audience Agency, Routledge, The University of Leeds and Deakin University, to bring together researchers and industry professionals who investigate audience engagement with the arts. This conference comes at the culmination of two substantive contributions to the field of audience research at The University of Sheffield; the Understanding Audiences for the Contemporary Arts (UACA) study and the Modern Fairies project. The conference will also celebrate the publication of a Cultural Trends special double issue on ‘Audience Data and Research’ and launch a sector-facing handbook from the UACA project. It will feature sharing sessions from the two research projects and papers from contributors to the special issue.

Booking your place

Please book your place at the conference. This will be taken as formal confirmation of your attendance. You'll be asked a few basic housekeeping questions and you can also book a spot at the conference dinner (see below for details). Registration costs are as follows:

  • Early Bird Rate £150
  • Early Bird Day Rate £80
  • Early Bird Concession Rate (students/unwaged) £60
  • Early Bird Day Concession Rate (students/unwaged) £40

Please note, Early Bird rates expire on 10th May 2019. We are hoping to provided a limited number of bursaries, to be announced in due course. Please contact for more information.

Conference dinner

Delegates are invited to a conference dinner on the evening of Thursday, 4th July at DINA, a local arts venue in Sheffield city centre. Tickets are £20. There are a limited number and they can be purchased alongside your registration (see above).

Travelling to Sheffield

The conference will take place at The Edge, University of Sheffield - directions to The Edge can be found here. For campus and city maps, parking information, and advice on travelling to Sheffield (from within the UK or from abroad), please take a look at the University of Sheffield’s Information for Visitors.


Accommodation is not provided, but please see our suggestions below (prices correct Dec 2018). You can find alternative suggestions on the city’s Welcome to Sheffield website.

Get Tickets →

  • When: Wed 03 Jul – Fri 05 Jul 2019
  • Where: The University of Sheffield


Venue Details

The University of Sheffield
Western Bank